Italian Trademark Museum
 
 
 

Book - The way logos change

Libro - Come cambiano i marchi - Copertina
Libro - Come cambiano i marchi - Interno
Libro - Come cambiano i marchi - Interno
Libro - Come cambiano i marchi - Interno

The book is composed of 224 coloured pages, with a plasticised hardtop. The dealing with the 60 cases (ordered alphabetically), follows a chronologic strategy and features a visualization o the logos, along with posters, placard and tables from the user’s guide to visual identity. The logos feature only the date of creation, while the different modifications feature a caption with the date ; the uncertified dates are preceded by the graphic sign (~)