Sisley was established in Paris in 1968 as a cotton-wear manufacturer. In 1974 it was taken over by Benetton who acquired exclusive rights on the name. The trade-mark then comprised wording in American-style lettering. The first brand-name with the logotype set against a polychrome strip background was designed by Franco Giacometti in 1976. It was touched up in 1978 to confer it a look evocative of the then nascent neo-technological era. But it was only in 1985 that Sisley acquired its own distinct identity within the Benetton group. The original brand logo featuring shaded lettering and depicting a canoeist was designed by "Nicco & Co" agency. This label and the original unisex design of its apparel soon became very fashionable and sparked a trend and life-style even characteristic of our times. Design-wise 1996 was an important year for Sisley. Its look was completely revised by Massimo Vignelli who created for the brand a new and more refined label with a white logotype in well spaced-out upper case Helvetica lettering against a black rectangular background.