Born in Pistoia in 1923, he starts his career as a designer in the postwar period, mainly concentrating on industrial design, publishing and graphics. In 1965 he becomes an editor for the architecture magazine “Casabella”. In 1966 he is the creative mind behind the poster for the Lucio Fontana exposition as well as the corporate identity of the Biennale of Venice. He is also the man behind the “Forma Zero” luggage series (distributed by Valextra) and the furniture pieces “Serie ‘64”. He was a teacher for more than 20 years at the IstitutoStataled’Arte of Monza. He takes part in a great number of exhibitions both in Italy and abroad, receiving prestigious awards as in Warsaw, Brno and Leipzig; in 1992 he received a lifetime award in Zagabria. A lot of his works are exposed in collections around the world: Bibiliotthèque National (Paris), Musée cantonal des beaux arts (Lausanne), DeutschesBucherei (Leipzig), DeutschesPlakat Museum (Essen), Museum Narodowe (Warsaw), Moravskagalerie (Brno), Stedelijk Museum (Amsterdam), Museum of Modern Art (New York), Royal Ontario Museum (Toronto). He continued his teaching career in the international “parlor” for improvement in Milan.